Your website is your business' most critical marketing asset.
Whether you’re working with an agency or redesigning inhouse, this Excel document will help you thoroughly plan and track the progress of your website redesign.
To help make the many moving pieces of a website redesign a little easier to digest, we've segmented the process into seven stages.
Use the tabs below to navigate to each stage, and be sure to thoroughly complete stages 1 and 2 before moving on. (While stages 1 and 2 primarily involve benchmarking, taking inventory, and answering important questions before you begin your website redesign, the latter stages are for tracking your redesign while it's in progress.)
Stage 1 - Strategy
Stage 2 - Plan
Stage 3 - Design
Stage 4 - Build
Stage 5 - Optimize
Stage 6 - Launch
Stage 7 - Analyze