Small Business Marketing Blog-COGO Interactive

7 Reasons Why Chat Is Your Golden Ticket to Sales

BY Peg McDermott on Oct 23, 2020 / IN

Lead Development Strategy, chatbot, lead generation, chat

Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole..

Lead Development Strategy, chatbot, lead generation, chat

Building a Growth Engine, Part 5: Referral

BY Peg McDermott on Nov 4, 2019 / IN

Lead Development Strategy, Social Media Strategy, digital marketing strategy

In the first four parts of this series, we've talked a lot about how to bring in new direct..

Lead Development Strategy, Social Media Strategy, digital marketing strategy

Why "Digital" Is Not the Key to Your Digital Marketing Strategy

BY Peg McDermott on Jul 25, 2019 / IN

Lead Development Strategy, Social Platform Development and Media Strategy, digital marketing, online marketing strategy, digital marketing strategy

It's no secret that where modern marketing is concerned, digital is where it's at. Over the..

Lead Development Strategy, Social Platform Development and Media Strategy, digital marketing, online marketing strategy, digital marketing strategy

How to Nurture Leads through Email Campaigns

BY Peg McDermott on Jun 12, 2019 / IN

Email Marketing, Lead Development Strategy, online marketing strategy, Email

In the first two parts of this series on digital marketing, we discussed changes you can make..

Email Marketing, Lead Development Strategy, online marketing strategy, Email

5 Ways to Make Your Blog a Better Conversion Tool

BY Peg McDermott on May 1, 2019 / IN

blogging, Lead Development Strategy, Blog Content Development, Content Development

One of the reasons so many independent brands have trouble keeping up an engaging blog is..

blogging, Lead Development Strategy, Blog Content Development, Content Development

How to Turn Blogging into a Lead Generation Machine

BY Peg McDermott on Nov 15, 2018 / IN

blogging, Lead Development Strategy, Blog Content Development, Content Development, 2019 Budget Planning

For most businesses, their blog is the part of their website that is less about marketing, and..

blogging, Lead Development Strategy, Blog Content Development, Content Development, 2019 Budget Planning

5 Digital Ad Techniques You Need to Be Using Right Now

BY Terra Nichols on Sep 19, 2018 / IN

PPC, Lead Development Strategy, Lead Tracking Strategy, digital marketing, digital marketing strategy, facebook ads

Keeping on top of digital advertising is a constant struggle. Trends and technologies progress..

PPC, Lead Development Strategy, Lead Tracking Strategy, digital marketing, digital marketing strategy, facebook ads

5 Reasons Why Websites Still Matter in 2018

BY Peg McDermott on Aug 23, 2018 / IN

Websites, Website Design, Lead Development Strategy, digital marketing strategy

In the age of mobile apps and social media, it's easy to fall into the thinking that a website..

Websites, Website Design, Lead Development Strategy, digital marketing strategy

How to Improve Your Emails for Better Conversion

BY Terra Nichols on Mar 29, 2018 / IN

marketing strategy, Lead Tracking, Lead Development Strategy, Email

Despite the wide array of new and exciting ways that you can reach potential customers through..

marketing strategy, Lead Tracking, Lead Development Strategy, Email

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7 Reasons Why Chat Is Your Golden Ticket to Sales

Building a Growth Engine, Part 5: Referral

Why "Digital" Is Not the Key to Your Digital Marketing Strategy

How to Nurture Leads through Email Campaigns

5 Ways to Make Your Blog a Better Conversion Tool

How to Turn Blogging into a Lead Generation Machine

5 Digital Ad Techniques You Need to Be Using Right Now

5 Reasons Why Websites Still Matter in 2018

How to Improve Your Emails for Better Conversion

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