Where Businesses Go to Grow

Don’t Just Use Twitter for Business, Target the Right Audience

BY Peg McDermott on Aug 15, 2020 / IN Blog, twitter

tuitWhen it comes to powerful social media services that can boost your business, including sales and profit, there is no better option than Twitter. While there is nothing wrong with spending time on Facebook and LinkedIn as well (among others), many business owners and marketing professionals put a lot of time, money, and resources into this platform.

There are people who are using Twitter for business. And then there are people who are successfully using Twitter for business. Which group do you fit into?

If you neglect to target the right audience, you may find that your time on Twitter is falling on deaf ears. Is that a risk you are willing to take?

Targeting Tips for Business Pros

As you get started with Twitter, you want nothing more than to get your feet wet. Over time, however, it is important that you switch your focus and begin to target the right audience.

Here are three tips for doing so:

1. Use the search function. This is one of the best ways to find your target audience, as it gives you the chance to pinpoint people and companies in the same industry as you. Best yet, it only takes a couple seconds to get started.

2. Assess your competition. Who is your competition following? Who are their followers? If you answer these two questions, you will soon have a better idea of where to start.

Not only does this allow you to target an interested audience, but it gives you insight into what your competitors are doing, which will allow you to tweak your approach to achieve greater results.

3. Search local. When searching for a particular keyword, such as pizza joints, you have the option to do so “everywhere” or “near you.” For those who want to target a local audience, this is one of the best ways to narrow your options. Why market your brand to those outside of your target area? This can be a waste of both time and money.

Using Twitter for business continues to grow in popularity, with more and more companies coming to realize that it provides a variety of benefits. Your first thought may be to jump in headfirst, tweeting as much as you can and connecting with anybody possible. While this is a good start for most, don’t wait too long before you narrow your focus and begin to target the appropriate audience.