Our process begins with developing a customized Game Plan for your business. We kick off our assessment by taking a deep dive into your history, your goals and your customers. We then evaluate your overall marketing strategy, conduct a competitor analysis and analyze your website’s usability, structure and messaging.
We finish off the assessment period with a detailed marketing plan, complete with content marketing, SEO and marketing automation recommendations and budgets.
You can implement our recommendations in-house or work with us to implement—it’s up to you! No matter your choice, we’ve found companies that complete the assessment get better, faster inbound marketing results than those that don’t.
During this phase, we execute a digital strategy that combines web design, development, email, social media, search engine optimization (SEO), paid search, mobile, content marketing and content creation. If it’s online, it’s in our wheelhouse.