CASE STUDIES

“Peg McDermott and her team at COGO Interactive have an extensive knowledge and experience in the realm of social media. Peg worked directly with our boutique wealth management firm in the development and implementation of our organization’s social media strategy and presence. Her guidance and work were critical in our efforts to communicate to our target markets and elevate our firm’s presence in the online world. Through LinkedIn, Twitter, Facebook or Google+, Peg and COGO crafted our social media strategy, explained the potential risks and concerns for social media and ensured that the appropriate structure was implemented for managing social media within our organization. I have worked with Peg over the last two years and have found her to be results-driven and exhibit the highest standards of professionalism. I strongly recommend her to any firm seeking to build and increase its online presence.”

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Richard Weyers, CFO, Traust Sollus Wealth Management

The Problem:

TraustSollusWealth Management is an exclusive wealth management firm in Princeton, New Jersey and delivers exceptional financial advice on Personal Financial Planning, Investing, Tax Planning and Preparation, Retirement Planning and Business Consulting to a select group of loyal clients.

TraustSollus reached out to COGO to get a better handle on how to manage their social media presence. They also asked us to optimize the website for competitive searches on Google for the New Jersey and New York regions.

The Solution:

We created a full social media strategy for TraustSollus Wealth Management with a specific focus on Linkedin and consistent blogging with the goal of building their reputation as thought leaders in the wealth advisory space. We then developed a weekly blog and daily posts to Facebook, Twitter, Linkedin and Google+. We designed all social media banners for brand consistency.

COGO’s SEO team search engine optimized the website so it would attract more website traffic and begin to competitively rank for keywords and keyword phrases that would get the business ranked on the first page of Google.

The Results:

TraustSollusranked on the first page of Google for 23 search terms including:

Keyword Avg. Rank
financial planning + manhattan 1
best investment adviser in manhattan 1
best tax consultants in manhattannyc 1
wealth management firm in manhattan 2
financial management firm in manhattan 2
single member llc retirement plan options 2
small business wealth management 2
top cpa firm in manhattannyc 3
money purchase pension plan vs 401k 4
wealth management for business owners 4
retirement plans for llc members 6
best cpa firm in manhattannyc 7

Website traffic increased by 36%

tswealth.com