CASE STUDIES

“Peg is clearly an expert in online marketing realm. We've had the COGO update our last two websites and have enjoyed working with the COGO team to plug us into the online marketing world. We were never able to tie everything together ourselves. Peg put together a plan and coached us through implementation. She has creative ideas and delivers on time for good value vs cost. ”

Patrick image.jpg

Patrick Readyhough, President

The Problem:

Pond Roofing & Exteriors has won the Angie’s List Super Service Award every year since 2007. They have successfully helped Northern Virginia customers with their residential exterior remodeling needs for over 50 years. The company culture is built on getting the work done right – which has remained a key component.

Pond Roofing reached out to COGO to get a better handle on how to manage their social media presence. They also asked us to redesign their website, optimize the site for competitive searches on Google and add Ecommerce capibility to the site so they could receive and process payments online.

The Solution:

We designed the Pond website back in 2012 and again, most recently, in 2017. The new website was built using Wordpress with PHP customizations including an interactive service map that includes all the neighborhoods they have worked in, a complete Request for Estimate form that allows visitors to submit their request online. http://www.pondroofing.com/schedule-an-estimate/.

We then optimized the website for Google so it would attract more website traffic and begin to competitively rank for keywords and keyword phrases that would get the business ranked on the first page of Google.

COGO’s development team also added an Ecommerce component to the website so their customers could pay their bills online.

Lastly, we recommended that Pond create a more visible social media presence and we created a social media marketing strategy that included weekly blogging and daily posts to Facebook, Twitter, Linkedin and Google+. Our social media team also writes and manages all the blogs and social media posts.

The Results:

  • Pond Roofing now ranks on the first page of Google for over 24 search terms
  • Website traffic has increased by 32%
  • In 2017, there were 329 online form conversions from the website
  • All online leads are trackable
  • Website generates at least 8-10 new leads each week
  • Facebook reach has increased by 25%
pondroofing.com