CASE STUDIES

“Thank you for your assistance during our Search Engine Optimization process. You were instrumental in elevating the Company’s web site on the internet and having a much greater success with web site hits from organic searches. Your help and guidance allowed my company to change the website from a static almost billboard like presence to an interactive revenue generating asset. We have already had new clients find us via the website and I am sure this will continue in the future.”

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Daniel Gilliland CPA, President, Gilliland & Associates, PC

The Problem

Gilliland & Associates is a full service accounting practice located in Falls Church, VA. When Dan Gilliland engaged COGO, the firm made its sales primarily through traditional outbound marketing and channels and referrals from existing clients. They had very little online presence and the website attracted only a few hundred visits a month, which resulted in no new leads getting generated from the website.

The Solution

After conducting a full audit of the existing website, we recommended a content strategy more relevant to their target markets and developed conversion mechanisms designed to convert visitors to leads and build their email database for future lead nurturing. We then implemented a full search engine optimization on the website enabling them to reach a much wider online audience. We also developed a blog and social media strategy that would build brand awareness and a monthly content strategy that would position the firm as a thought leader in the DC Metro.

The Results

  • A 100% increase in online leads generating over $900,000 in revenue
  • Web visits from social media up by 51%
  • New web visitors up by 35%
  • Pageviews up by 80%
  • Visits from organic search up by 89%
  • Overall web traffic increased by 30%
  • The firm now ranks for over 50 keywords on Google
  • 17 keywords have achieved ranking on the first page of Google
gillilandcpa.com