Gilliland & Associates is a full service accounting practice located in Falls Church, VA. When Dan Gilliland engaged COGO, the firm made its sales primarily through traditional outbound marketing and channels and referrals from existing clients. They had very little online presence and the website attracted only a few hundred visits a month, which resulted in no new leads getting generated from the website.
After conducting a full audit of the existing website, we recommended a content strategy more relevant to their target markets and developed conversion mechanisms designed to convert visitors to leads and build their email database for future lead nurturing. We then implemented a full search engine optimization on the website enabling them to reach a much wider online audience. We also developed a blog and social media strategy that would build brand awareness and a monthly content strategy that would position the firm as a thought leader in the DC Metro.