CASE STUDIES

“COGO has been a valuable marketing partner by designing our last two websites and making sure we are found in all the top searches. We see many new customers come into the store as a result of the online presence COGO has developed for Davelle Clothiers. We couldn't be happier with their expertise and service. Peg and her team have also helped us to refine our social media outreach so that we now have a solid and consistent social media presence. Her team's expertise has been essential to our growth and success online and our level of engagement is at an all time high.”

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David A. Eisele , Sr. Founder & CEO

The Problem:

Davelle Clothiers is one of the top men’s custom clothiers in the Northern Virginia area and has received the “Best of Northern Virginia” award for the last several years by Northern Virginia Magazine. Despite its impeccable brand, Davelle was losing traction to its competitors because their online presence wasn't keeping up with what consumers expect. The website needed an upgrade and was not getting found in searches for the most basic search terms. There was no social media strategy in place and no consistent presence on any of the social media channels. Davelle reached out to COGO for help in developing an online marketing strategy and website redesign in 2013 and again in 2017. 

The Solution:

We designed and developed a gorgeous website that truly reflects the Davelle luxury brand. We recommended that actual clients be professionally photographed along with their testimonials as the central marketing message on the new site.

Additionally, we conducted a full SEO on the site and, as a result, Davelle Clothiers now ranks for over 35 first page search terms on Google.

For their social media footprint, we completed a full audit of Davelle’s social media presence conducted research on their target audience(s), identified which channels were the most popular with their target markets and developed a content strategy and publishing calendar meant to increase engagement and build their overall following.

We are responsible for curating and creating weekly content for all of the major social media channels including Facebook, LinkedIn, Twitter, Google+, YouTube and Instagram.

We also provide a detailed monthly report that includes overall network growth, channel growth, which type of content got the most engagement and how many direct and indirect leads were generated as a result of our social media outreach. This can be accessed 24/7 via our online digital tracking dashboard.

The Results:

  • First page ranking for over 35 search terms on Google
  • 35% increase in web traffic
  • 30% increase in online leads
  • $480,000 in additional revenue over the last four years
  • Email signups up by over 25%
  • Consistent growth across all social media channels including Facebook, Linkedin and Instagram
davelleclothiers.com