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Digital Strategy Development

Digital Strategy Development

Our process begins with developing a customized Game Plan for your business. We kick off our assessment by taking a deep dive into your history, your goals and your customers. We then evaluate your overall marketing strategy, conduct a competitor analysis and analyze your website’s usability, structure and messaging.

We finish off the assessment period with a detailed marketing plan, complete with content marketing, SEO and marketing automation recommendations and budgets.

You can implement our recommendations in-house or work with us to implement—it’s up to you! No matter your choice, we’ve found companies that complete the assessment get better, faster inbound marketing results than those that don’t.
During this phase, we execute a digital strategy that combines web design, development, email, social media, search engine optimization (SEO), paid search, mobile, content marketing and content creation. If it’s online, it’s in our wheelhouse.

Contact us to get started!Click here to download a copy of our web process!

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LATEST REVIEWS

What They Say

I’ve spent years trying to figure out how to use social media to market my consulting practice. Peg created a marketing strategy for me that makes sense and, best of all, will require far less work on my part than my current efforts. Peg is great to work with, very clear about the process and keeps deadlines and commitments. I highly recommend Peg to any business struggling to effectively market on social media.

-Ellen Kandell, President of Alternative Resolutions
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Peg McDermott and her team at COGO Interactive have an extensive knowledge and experience in the realm of social media. Peg worked directly with our boutique wealth management firm in the development and implementation of our organization’s social media strategy and presence. Her guidance and work were critical in our efforts to communicate to our target markets and elevate our firm’s presence in the online world.

-Richard Weyers, CFO, Traust Sollus Wealth Management
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Peg and her team at COGO Interactive was responsible for converting and redesigning our new website to a mobile friendly, WordPress site and making sure the back end is correct for SEO purposes. They worked tirelessly to make it perfect and are very customer focused. They guided me through the learning phases of WordPress and provided sage business and marketing advice at the same time. Other companies who I compared them with didn’t seem dedicated to the client’s end goal, like Cogo is.

-Ellen Kandell, President of Alternative Resolutions
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COGO Interactive has been our web marketing and SEO partner since February of 2012 and we could not be happier with their services. In addition to coding support, website design & optimization and weekly blogging, Peg and the team at COGO have served as a resource to Four Sales. Thank you COGO for your excellent support!

-Daniel Sanders, President Four Sales Ltd.
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COGO Interactive has been an instrumental partner in helping us revive and refine our social media program. From audience analysis to site integration, content strategy development and program evaluation, their skills and expertise have been essential to our success. With Peg’s team’s help our followers have tripled and our level of engagement is at all time high.

-Gwen Parson, Senior Vice President, Nomadic Display
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Peg has been a phenomenal resource for not only the technical aspects of creating a cutting-edge website, but her expertise in marketing as well. I depend on Peg to give me her insight and advice for all things related to my site and marketing approach. Her team is very professional and well-run. I look forward to many years of partnering with Cogo Interactive.

-Founder/CEO at Libby King & Associates, LLC
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I’ve spent years trying to figure out how to use social media to market my consulting practice. Peg created a marketing strategy for me that makes sense and, best of all, will require far less work on my part than my current efforts. Peg is great to work with, very clear about the process and keeps deadlines and commitments. I highly recommend Peg to any business struggling to effectively market on social media.

-Alice Waagan, President, Workforce Learning
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I saw Peg give a presentation on social media outreach and she managed to cram more actionable insights into one hour than you get from most half-day seminars. She’s great with both the overall strategy and tactical how-to’s — some of which I was able to put into use that same day to really boost my online presence.

-Richard Sheehe, Strategic Communications Practitioner, Researcher & Consultant. PIO360.com founder and lead trainer
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