Using Video as Part of Your Marketing Strategy

February 28, 2012 by Peg McDermott Leave a Comment

One of the great things about YouTube is that the site can be used for so many purposes - entertainment, education, promotion, or a combination of the three. The sheer amount of visibility that your company can get by just having a few well-constructed promotional videos is staggering, and it's something you shouldn't ignore if you want to get the absolute most out of your marketing strategy.


Another great feature of YouTube is that it's free, but it’s a good idea to have a professional team to come in shoot and edit your videos for you Not necessarily, though you need to have some self-awareness as to whether or not you are capable of making the kinds of videos on your own that will best show off what your company is about.


One thing you want to remember is to break things up into bite-sized chunks. Your average YouTube viewer does not want to watch a 30-minute video on any subject. Pick one small topic for your video, and keep it short and energetic. People are much more likely to watch ten one-minute videos than one ten-minute video.


Regardless of length, your videos still have to provide entertainment value. Entertaining your audience means that they will be more likely to play the video more than once, and they will also share it with their friends on other social networks. For inspiration on how to make your message entertaining, have a look at BlendTec's YouTube channel and see what they did with a simple product message turned into a tantalizing question ("will it blend?").


With that said, your videos don’t always have to have some sort of gimmick in order to be successful. Plenty of businesses do well just by providing value in the form of useful information ( Are there some tips and tricks in your line of work that regular people on the street wouldn't know? Divulge a few, make sure the titles of your videos are accurately descriptive, and watch your view counts grow. Sharing an industry trick about how to get stains out of carpet (if home interiors is your business) or a quicker way to put on false eyelashes (if cosmetics is your business) will not only help people, it will make them more likely to subscribe to your channel and have a look at your website.


Make sure to tag your videos with keywords and keyword-phrases that are specific to your business, and always include a link back to your website.

How have you had video success?

Tagged With: Social Media, Social Policy

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