Marketing-assessment

Web Design is more about “Marketing” than Design

February 08, 2017 by COGO Interactive Leave a Comment
Web design is more about how you attract the right visitors than it is about how your website looks and feels. Don’t get me wrong however, the usability and flow of your website IS important. Though, marketing is where you need to focus your efforts, consistently review upcoming trends, and re-invent.
 
Web marketing is about developing powerful communication strategies using all of the popular social/niche media channels to drive traffic and generate qualified leads. It can include a social media marketing program, search engine optimization, research, integration … even how your business seems to appear and be marketed on LinkedIn.
 
Who strong is your website marketing? Find out what your score is here: https://website.grader.com/ and let us know.

Tagged With: blogging, marketing strategy, online marketing, web design

Why Responsive Websites Can Boost your Presence Online?

There are many other factors that play a key role in improving your SEO, but responsive design is something that cannot be ignored. Here are the main reasons why having the most up to date and responsive website is so important.

Tagged With: Websites, web design, Web Services

The Importance of a Well-Designed Website

 
The design of your website is important because it is your door to your customers' interest. In our competitive world of online business, it is imperative that you have a well-designed website. 
 
Website users take just a few seconds to decide whether they are going to continue browsing your site or not and if they are interested in what you’re selling. A well-designed website does not fail to communicate your intention, your message, your tone, your services/products, and what you want your customer’s to do.  
 
A well designed website means that it:

Tagged With: website, web design, Web Services

Aim & Miss...5 Ways Your Website is Missing the Mark

April 27, 2016 by COGO Interactive Leave a Comment

What does your business’s website need? What doesn’t it need? What will attract customers? What doesn’t work? We’re here to guide you.

Avoid these common mistakes when designing or re-designing your website:

Tagged With: Websites, web design, Web Services

Improve Your UX with a Google Compliant Checklist

March 14, 2016 by COGO Interactive Leave a Comment
Improve Your UX with a Google Compliant Checklist
 
This is a great tip! You can improve your website’s user experience by checking your compliant page, but you must make a compliant page first (hint: see below ;) ).
 
UX or “user experience” design is the process of enhancing a website viewers/users’ satisfaction by improving the usability, accessibility, and interaction between the user and the product or service provided. It is also a measure of the ease and pleasure that users enjoy when navigating through a site.

Tagged With: Websites, web design, UX

Old Websites vs. New Websites

March 11, 2016 by COGO Interactive Leave a Comment

Is my website mobile-friendly? When should I update my website? How old is too old?If you had your website created five years ago, but are not sure if it is outdated now then check your website’s “score” on https://website.grader.com. Enter your URL and email address, and press go. The website above (a.k.a. Marketing Grader or Website Grader) will give you an overall score for your website, based on five categories:
·         Blogging
·         Social Media
·         Search Engine Optimization (SEO)
·         Lead Generation
·         Mobile.

Tagged With: SEO, website, web design

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