The word "dynamic" describes today's online experience! The early days of the web featured mostly static pages with lots of text and not much else. Though, the websites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.
Multimedia is everywhere nowadays. Intelligent marketers understand the need for incorporating a fair amount of multimedia into online marketing
. Even the smallest businesses with the simplest goals can still benefit from including multimedia as part of their campaigns.
Tip for small businesses: doing this can also open you up to a whole new level of engaging with potential customers.