Multimedia Is Important in Online Marketing

February 01, 2017 by COGO Interactive Leave a Comment
The word "dynamic" describes today's online experience! The early days of the web featured mostly static pages with lots of text and not much else. Though, the websites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.
Multimedia is everywhere nowadays. Intelligent marketers understand the need for incorporating a fair amount of multimedia into online marketing strategies. Even the smallest businesses with the simplest goals can still benefit from including multimedia as part of their campaigns.
Tip for small businesses: doing this can also open you up to a whole new level of engaging with potential customers.

Tagged With: UX, Tips, Guide, video

Dieting + Your Business: 1 Common Principle

November 04, 2016 by COGO Interactive Leave a Comment
What does losing weight or healthy eating have to do with marketing your business online?
I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a long day at work (when you’re emotionally, physically, or cognitively exhausted) that you feel like your decision-making isn’t the sharpest?
The article reads: “research shows that your willpower reserves are depleted—you just don’t have enough to refrain from snappy statements. When you know you’ll be tired or when you find you’re worn out, put in a structure to support yourself.” This same principle can be applied to your business.

Tagged With: marketing strategy, CEO, Tips, Guide

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