What’s the Deal with Online Reviews?

September 16, 2016 by COGO Interactive Leave a Comment
So online reviews … why are they important, and why are they needed as part of your reputation strategy?
If you’ve ever bought anything online, you’ve encountered a typical online review or “star” rating for a product. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of your audience.
88% have read reviews to determine the quality of a local business, and 88% of consumers say they trust online reviews as much as personal recommendations. The trend keeps increasing over the years as well. This is why they are important.

Tagged With: online marketing, Sales, reviews

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