Marketing-assessment

Web Design is more about “Marketing” than Design

February 08, 2017 by COGO Interactive Leave a Comment
Web design is more about how you attract the right visitors than it is about how your website looks and feels. Don’t get me wrong however, the usability and flow of your website IS important. Though, marketing is where you need to focus your efforts, consistently review upcoming trends, and re-invent.
 
Web marketing is about developing powerful communication strategies using all of the popular social/niche media channels to drive traffic and generate qualified leads. It can include a social media marketing program, search engine optimization, research, integration … even how your business seems to appear and be marketed on LinkedIn.
 
Who strong is your website marketing? Find out what your score is here: https://website.grader.com/ and let us know.

Tagged With: blogging, marketing strategy, online marketing, web design

Dieting + Your Business: 1 Common Principle

November 04, 2016 by COGO Interactive Leave a Comment
What does losing weight or healthy eating have to do with marketing your business online?
 
I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a long day at work (when you’re emotionally, physically, or cognitively exhausted) that you feel like your decision-making isn’t the sharpest?
 
The article reads: “research shows that your willpower reserves are depleted—you just don’t have enough to refrain from snappy statements. When you know you’ll be tired or when you find you’re worn out, put in a structure to support yourself.” This same principle can be applied to your business.
 

Tagged With: marketing strategy, CEO, Tips, Guide

Inbound Marketing for Small Business

Have you put any thought into taking your inbound marketing strategy to the next level? Even if you may be a bit behind the trend, it is never too late to get started!

Tagged With: marketing strategy, Inbound Marketing, online marketing

1 Question To Bring Back Excitement in the Word "Blog"

December 09, 2015 by COGO Interactive Leave a Comment

Does blogging sound daunting, confusing, or boring to you? Does the word "blog" sound dull to you? Then this is for you. “Blog” originated as slang for “web log.” A blog could be a piece of writing that showcases a project you are passionate about, for an entrepreneur’s platform to highlight their creativity, or for an expert to express thoughts and ideas from their education, career and life journey.

Tagged With: Blog, blogging, marketing strategy, Inbound Marketing, online marketing, branding

8 Tips on How to Write a Blog that Gets SHARED

December 03, 2015 by COGO Interactive Leave a Comment

We all want to build our blog audience and get smarter with our content. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines (i.e. SEO – which should always be taken into consideration when you write), AND that will also appeal to people.

According to one who has done it, Dave Schneider, in his article titled “How To Create A Post In A Few Hours That Gets 100’s Of Shares” he details a few pointers and lessons learned that are GREAT for us to share here as well. No one ever knows when an article post is going to be a killer idea and will be shared hundreds of times, but here are some tips.

Dave’s blog posts that have done the best have the following features:

Tagged With: Blog, blogging, marketing strategy, writing

Quick Tutorial on Search Engine Optimization

November 06, 2015 by COGO Interactive Leave a Comment

Tagged With: SEO, marketing strategy, small business

3 Myths about LinkedIn

June 11, 2015 by Peg McDermott Leave a Comment
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To continue on with the third blog from our series, from questions asked during the May LinkedIn Power Formula for Sales & Marketing Success seminar, we have written this to debunk three myths.
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Tagged With: Social Media, Blog, LinkedIn, Using Social Media for Business, marketing strategy, Inbound Marketing

SEO, LinkedIn, and Google’s New Algorithm

June 03, 2015 by Peg McDermott Leave a Comment
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To continue on with the blog series formed from questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar in May, we have written this blog to share a question from one of our attendees: how is SEO is determined on LinkedIn?

Tagged With: Social Media, SEO, Blog, LinkedIn, Using Social Media for Business, marketing strategy, Social Policy, Search Engine Optimization, Seminars, Inbound Marketing, Full Service

Have a "LinkedIn Day" at Your Office

May 13, 2015 by Peg McDermott Leave a Comment
What do your employees’ social media profiles say about you and your company? Are your employees’ LinkedIn profiles blank or do they have detailed keywords about your industry included in their profile summary?
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LinkedIn isn't just for professionals and job seekers. Millions of professionals use LinkedIn several times a day to grow their networks, their careers, and their business. From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.
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Tip: Have a “LinkedIn Day” for your next office luncheon. Get a professional to come in and explain the value of LinkedIn, your online presence, and how your employees can update their LinkedIn profile, summary, and photo to give the very best impression!
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Why?
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1. Give a face to your employees. If your company page on LinkedIn only shows 3 profiles, but you have 12 employees, you are missing an opportunity to 1) have potential clients connect with and read about your amazing company and employees and 2) to add keywords on employees’ profiles to increase your SEO and awareness in searches.
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2. Get as many of your employees as possible to create and complete their profiles on LinkedIn.
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3. Include appropriate photos, relevant job history that includes a description of how they help your business, and professional connections.
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Are your employees giving off a great first impression when potential clients search your company on LinkedIn?
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COGO Interactive is putting together LinkedIn Days at area companies in DC, VA, and MD where they'll have a photographer available to take professional profile photos and help employees set up and edit their accounts. Talk with us if you need help understanding your social media or online presence and how it relates to your brand.
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Tagged With: Social Media, SEO, Blog, LinkedIn, Using Social Media for Business, marketing strategy, Social Policy, Search Engine Optimization

Internet Marketing: More than a Numbers Game

May 13, 2015 by Peg McDermott Leave a Comment

Sometimes in the world of social media, it's easy to get caught up in the idea that a greater following equals greater success for your business. So many people focus on "getting the numbers up" - increasing Twitter follower numbers, Facebook fans, YouTube channel subscribers, and so forth. However, there may be a sobering wake-up call if you manage to get your following to snowball somewhat, but aren't managing to convert those followers into customers. As so many social media marketers can tell you, just getting the following isn't enough - those numbers don't mean anything unless you can also engage with your audience in an effective way.

Tagged With: SEO, Email Marketing, Blog, marketing strategy, Inbound Marketing

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