Marketing-assessment

SEO, LinkedIn, and Google’s New Algorithm

June 03, 2015 by Peg McDermott Leave a Comment
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To continue on with the blog series formed from questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar in May, we have written this blog to share a question from one of our attendees: how is SEO is determined on LinkedIn?

Tagged With: Social Media, SEO, Blog, LinkedIn, Using Social Media for Business, marketing strategy, Social Policy, Search Engine Optimization, Seminars, Inbound Marketing, Full Service

3 Tips for Creating Your Online Portfolio

May 20, 2015 by Peg McDermott Leave a Comment
Why is it so important to have a portfolio? Your personal portfolio is the visual proof for clients to witness your expertise, taste, and personality.
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The main objective is for you to get started. Make your portfolio clear and straight forward.
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You’ll see on our website that we have listed our portfolio with company logos where we have completed either a website redesign, social media outreach, and/or SEO analysis for various clients. Here are just some:
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Here is one example of our social media support. Look how much difference adding photos and editing the visual appeal on company Facebook pages can make to your audience:
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Tip 1: Keep it fresh and don't over think it. You simply want to help viewers see the variety of services you offer and get a sense of the various services and/or products you offer.
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Tip 2: The content should be easy to access and browse without any confusing or disturbing buttons, pop-ups, banners, or page-long descriptions. Keep it simple.
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Tip 3: Make it easy for people to contact you. Have a contact form and your email address. Make sure your email address is easy to copy and paste case people prefer to quickly send you a message this way – i.e. by copying it from your website and pasting it to their personal email account of their choice, instead of filling out a form. Put your contact information on every page. By including your contact into your portfolio site, the chances of getting work from the potential clients will increase.
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Talk with us if you need help with your social media or online presence and how it relates to your brand and your portfolio.
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Tagged With: Social Media, SEO, Blog, Using Social Media for Business, Case Studies, Search Engine Optimization, Inbound Marketing, Websites, Full Service

Google Requirements for Mobile Friendly Websites: Testing Tool

April 29, 2015 by Peg McDermott Leave a Comment

What are Google’s requirements that all websites need in order to be mobile friendly? Did you know that if you don’t follow these requirements, then your search engine optimization (SEO) or Google ranking will suffer?
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On April 21, 2015 Google changed its ranking algorithms for searches conducted on mobile devices to factor in whether or not a website is mobile friendly. This change in the ranking algorithms affect:

Tagged With: SEO, Blog, Google+, Search Engine Optimization, Full Service, mobile marketing

Getting Your Highest Conversation Rates

April 21, 2015 by Peg McDermott Leave a Comment
How do you build a website that attracts and encourages visitors to become customers? In our blog about mastering inbound marketing and getting started, we discussed the conversion funnel: content creation and distribution + calls to actions + closing leads = happy and repeat customers.
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Conversion rate optimization means keeping your website user friendly, making regular updates to your landing page, and improving your affiliate marketing campaign to target more specific personas.
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Convert those qualified leads to then increase your sales. Help online visitors and Google searchers find your website while they are surfing the web. Then, direct them to a landing page with the information they want, i.e. a video, blog Q&A, coupon, or whitepaper to download. Finally, direct them to make a purchase (i.e. a “call to action”).
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But before you begin the steps to creating the ultimate “conversion machine” of a website, ask yourself these questions:
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1. What is your advertising campaign strategy? What are your current initiatives?
2. What actions and activities support my inbound marketing campaign?
3. What pages are performing well? What numbers and other online traffic information are most relevant to improving my conversion rates? Get an audit!
4. What steps do consumers take on my website before they make a purchase or send an email about scheduling an appointment?
5. How do are my competitors’ websites appear to be engaging/attracting customers? What are the calls to action on my competitors’ websites?
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Do you have a conversion website?
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Tip: HubSpot is an inbound marketing and sales platform, a type of conversion machine, that you can tie your website into to help you attract visitors, convert leads, close customers, and understand the numbers.
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COGO Interactive is also a HubSpot partner. Contact us at 703.885.8406 or via email for more information, if you’re pondering your marketing strategy, needing to upgrade your website, wanting to fully understand SEO or build a social media presence that dominates! Our experts at COGO Interactive can help you develop strategies needed to successfully transition into the inbound marketing space.
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LinkedIn is also a great sales tool to use and grow your sales, leads, and conversion rate. Learn more at our seminar in Falls Church, VA on May 6th: http://cogointeractive.com/linkedin-training-seminars/
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Tagged With: Social Media, SEO, Blog, Search Engine Optimization, Inbound Marketing, Full Service

Wow! You Learned and Gained Whaaat in the LinkedIn Seminars?

April 01, 2015 by Peg McDermott Leave a Comment
It’s a whole new ball game in today’s sales race. Top producers from all over the business landscape have learned how to tap into the power of prospecting and social selling on LinkedIn. In today’s competitive market, B2B sales pros are overwhelmed and learning that building a prospect list is becoming more difficult.
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Buyers are more knowledgeable, better informed, and savvier in how they gather research to make a buying decision. Now, more than ever, it’s time to understand and leverage social selling to help business development pros meet this challenge.
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Attend one of our three workshops near Tysons Corner, VA:
No matter your level of experience using LinkedIn, you will leave with a blueprint of actionable steps that will produce immediate and measurable results. Learn how to develop a system that will produce a steady stream of sales leads that will help create your best year ever!
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In the interactive, 2-hour, session you will learn how to:
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  • Attract maximum attention and get the most out of LinkedIn Company & Showcase pages
  • Drive more targeted traffic to your company’s website
  • Target your posts to specific audiences
  • Leverage Recommendations
  • Use LinkedIn posts to gather feedback on marketing questions
  • Optimize your personal and company profiles so you’re found in Google searches
  • Capitalize on LinkedIn’s powerful advertising and sponsorship opportunities
  • Cultivate thought leadership by sharing company news with your LinkedIn audience
  • Implement the best practices of LinkedIn’s most successful corporate users
  • Differentiate your brand and become an influencer using LinkedIn’s Publishing platform
  • Reach thousands by automatically feeding your blog post to your preferred Groups
  • Track and measure the results
Who should attend? Marketing, sales, and business professionals who are ready and eager to learn how to leverage this powerful marketing platform and take their sales and marketing and their personal brand results to the next level.
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As a BONUS, attendees will receive our “LinkedIn To Go Success Kit” containing tip sheets, session notes, a content calendar template, resources list, and a webinar recording from Peg McDermott that will provide the next steps to maximize your success after the seminar.
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Click here to read our reviews.
[tweetthis]Wow! You Learned and Gained Whaaat in the LinkedIn Seminars?[/tweetthis]
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Tagged With: Social Media, Blog, LinkedIn, Using Social Media for Business, blogging, marketing strategy, Full Service

Master Inbound Marketing: Here's How to Get Started

February 16, 2015 by Peg McDermott Leave a Comment
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In our recent blog we wrote about what is inbound marketing and how it can work for your business. In this blog, we will discuss how you can really make the shift from traditional to digital marketing.
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By creating content specifically designed to appeal to your dream customers, inbound marketing attracts qualified prospects to your business and keeps them coming back for more through content creation + distribution and personalizing your content to the wants and needs of your viewer, on the social media network or channel they prefer to be using.
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1. You can get started by asking customers and giving them the tools (i.e. social media icons) to help them promote your business. Create social media accounts for your business and then post those Facebook, Twitter, Pinterest, Instagram, or LinkedIn icons on your website, contact us page, email signature, and business cards. This will help your viewers go from stranger to promoter.
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You’ll need to have a social media component in place to drive traffic to your site. Also consider developing a blogging strategy and research other online advertising opportunities to increase traffic to your landing pages.
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TIP: You can track the metrics for each social media network in order to determine how well you are doing and which platform you are attracting the most viewers. You can track metrics by growth trends, number of views/clicks, demographics of viewers, location of viewers, and more. Sprout Social is a great resource. Their software can even evaluate your social media engagement and influence scores to quickly gauge how well you’re interacting with your audience compared to the competition.
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2. Review your current advertising budgets with an eye towards shifting a small portion to digital. For example, the cost of a single TV spot can often cover a month of inbound.
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3. Much like traditional media you’ll need a plan. Have an editorial calendar and blog topics in place before you start. Document all of your blogging and social media processes to create guidelines and standards. Inbound marketing is driven by consistency and new unique content.
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REMEMBER the current demographic data for traditional media: print readership is down. Cable advertising is becoming fragmented. In fact, print and radio consumption declined by 15.4% in 2012. Consumers are shifting their entertainment choices to online enabled devices like smartphones, and tablets.
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Have too much on your plate? Click here for more tips on how to run an Inbound Marketing Campaign or contact COGO Interactive to hire one of our experts. Our specialists here at COGO Interactive can help you develop strategies needed to successfully transition into the inbound marketing space. We will work together with you to create a plan for your business.
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[tweetthis]Master Inbound Marketing: Here's How to Get Started[/tweetthis]

Tagged With: Social Media, Blog, Using Social Media for Business, blogging, marketing strategy, Inbound Marketing, Websites, Full Service

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