Marketing-assessment

3 Tips for Creating Your Online Portfolio

May 20, 2015 by Peg McDermott Leave a Comment
Why is it so important to have a portfolio? Your personal portfolio is the visual proof for clients to witness your expertise, taste, and personality.
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The main objective is for you to get started. Make your portfolio clear and straight forward.
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You’ll see on our website that we have listed our portfolio with company logos where we have completed either a website redesign, social media outreach, and/or SEO analysis for various clients. Here are just some:
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Here is one example of our social media support. Look how much difference adding photos and editing the visual appeal on company Facebook pages can make to your audience:
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Tip 1: Keep it fresh and don't over think it. You simply want to help viewers see the variety of services you offer and get a sense of the various services and/or products you offer.
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Tip 2: The content should be easy to access and browse without any confusing or disturbing buttons, pop-ups, banners, or page-long descriptions. Keep it simple.
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Tip 3: Make it easy for people to contact you. Have a contact form and your email address. Make sure your email address is easy to copy and paste case people prefer to quickly send you a message this way – i.e. by copying it from your website and pasting it to their personal email account of their choice, instead of filling out a form. Put your contact information on every page. By including your contact into your portfolio site, the chances of getting work from the potential clients will increase.
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Talk with us if you need help with your social media or online presence and how it relates to your brand and your portfolio.
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Tagged With: Social Media, SEO, Blog, Using Social Media for Business, Case Studies, Search Engine Optimization, Inbound Marketing, Websites, Full Service

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