Marketing-assessment

Questions and Answers about LinkedIn & Blogging

May 28, 2015 by Peg McDermott Leave a Comment
.
We had many great questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar at the Northern Virginia Center in Falls Church, VA in May. The event focused on how to get your business and personal brand found in Google searches using LinkedIn and how to unlock the full power of LinkedIn’s groups, marketing tools, and advanced search tool to find potential customers from LinkedIn’s over 300 million users.
.

Tagged With: SEO, Blog, LinkedIn, Using Social Media for Business, blogging, Search Engine Optimization, Seminars

Just How Important Are Twitter Follower Numbers?

May 21, 2015 by Peg McDermott Leave a Comment

twitter

 

How to Tweak your Social Strategy Based on your Competition

May 21, 2015 by Peg McDermott Leave a Comment

street-sign-562573_640

Even with a robust social media marketing strategy that has churned out results in the past, there are steps you can take to achieve even greater success in the future. How does that sound to you?

3 Tips for Creating Your Online Portfolio

May 20, 2015 by Peg McDermott Leave a Comment
Why is it so important to have a portfolio? Your personal portfolio is the visual proof for clients to witness your expertise, taste, and personality.
.
The main objective is for you to get started. Make your portfolio clear and straight forward.
.
You’ll see on our website that we have listed our portfolio with company logos where we have completed either a website redesign, social media outreach, and/or SEO analysis for various clients. Here are just some:
.
.
Here is one example of our social media support. Look how much difference adding photos and editing the visual appeal on company Facebook pages can make to your audience:
.
.
Tip 1: Keep it fresh and don't over think it. You simply want to help viewers see the variety of services you offer and get a sense of the various services and/or products you offer.
.
Tip 2: The content should be easy to access and browse without any confusing or disturbing buttons, pop-ups, banners, or page-long descriptions. Keep it simple.
.
Tip 3: Make it easy for people to contact you. Have a contact form and your email address. Make sure your email address is easy to copy and paste case people prefer to quickly send you a message this way – i.e. by copying it from your website and pasting it to their personal email account of their choice, instead of filling out a form. Put your contact information on every page. By including your contact into your portfolio site, the chances of getting work from the potential clients will increase.
.
Talk with us if you need help with your social media or online presence and how it relates to your brand and your portfolio.
.

Tagged With: Social Media, SEO, Blog, Using Social Media for Business, Case Studies, Search Engine Optimization, Inbound Marketing, Websites, Full Service

Is Social Media Marketing a Magical Solution?

May 18, 2015 by Peg McDermott Leave a Comment

blogging-428954_640

As with most success stories, tales of a meteoric social media campaign gone viral can make you believe that the same kind of success is right around the corner for you, too. You might imagine sitting back while the visitors roll in on your Twitter and Facebook pages, and while you wonder why you didn't get into social media marketing earlier.

Tagged With: Social Media, Using Social Media for Business, Social Policy

4 Tips to Help You Get the Most out of Facebook

May 14, 2015 by Peg McDermott Leave a Comment

social-network-76532_640

The labyrinth of ever-evolving Facebook changes can be difficult to keep up with, but there are always a few tips and tricks out there to help make your life easier on the world's largest social network. Here are a few recent tips that can help you navigate the site more efficiently, and get more out of your efforts.

Tagged With: Facebook

Have a "LinkedIn Day" at Your Office

May 13, 2015 by Peg McDermott Leave a Comment
What do your employees’ social media profiles say about you and your company? Are your employees’ LinkedIn profiles blank or do they have detailed keywords about your industry included in their profile summary?
.
LinkedIn isn't just for professionals and job seekers. Millions of professionals use LinkedIn several times a day to grow their networks, their careers, and their business. From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy.
.
Tip: Have a “LinkedIn Day” for your next office luncheon. Get a professional to come in and explain the value of LinkedIn, your online presence, and how your employees can update their LinkedIn profile, summary, and photo to give the very best impression!
.
Why?
.
1. Give a face to your employees. If your company page on LinkedIn only shows 3 profiles, but you have 12 employees, you are missing an opportunity to 1) have potential clients connect with and read about your amazing company and employees and 2) to add keywords on employees’ profiles to increase your SEO and awareness in searches.
.
2. Get as many of your employees as possible to create and complete their profiles on LinkedIn.
.
3. Include appropriate photos, relevant job history that includes a description of how they help your business, and professional connections.
.
Are your employees giving off a great first impression when potential clients search your company on LinkedIn?
.
COGO Interactive is putting together LinkedIn Days at area companies in DC, VA, and MD where they'll have a photographer available to take professional profile photos and help employees set up and edit their accounts. Talk with us if you need help understanding your social media or online presence and how it relates to your brand.
.

Tagged With: Social Media, SEO, Blog, LinkedIn, Using Social Media for Business, marketing strategy, Social Policy, Search Engine Optimization

Internet Marketing: More than a Numbers Game

May 13, 2015 by Peg McDermott Leave a Comment

Sometimes in the world of social media, it's easy to get caught up in the idea that a greater following equals greater success for your business. So many people focus on "getting the numbers up" - increasing Twitter follower numbers, Facebook fans, YouTube channel subscribers, and so forth. However, there may be a sobering wake-up call if you manage to get your following to snowball somewhat, but aren't managing to convert those followers into customers. As so many social media marketers can tell you, just getting the following isn't enough - those numbers don't mean anything unless you can also engage with your audience in an effective way.

Tagged With: SEO, Email Marketing, Blog, marketing strategy, Inbound Marketing

Handling Social Media Mishaps

May 05, 2015 by Peg McDermott Leave a Comment

It happens even to the best of us from time to time - something thoughtless, inappropriate, or downright dumb gets said on a social network, people react, and next thing you know you've got a big scandal on your hands. In the context of a small or medium-sized business, even a minor uproar on a social network can spell big problems for you in terms of unhappy customers and a dip in sales. Just like in every other aspect of business, mistakes will be made from time to time on social media. Even if you're extremely diligent with your social media policy, there's not really anything you can do about the fact that people are human, and sometimes they say damaging or offensive things.

Tagged With: Social Media, Using Social Media for Business, Social Policy, Facebook, twitter

What to Look For in Your Twitter Analytics

May 05, 2015 by Peg McDermott Leave a Comment

Analytics gives us key insights that help drive the evolution of our products and services. It shows exactly how people use the service or product on each platform, website and social media account. Twitter has become one of the most valuable tools on the web today. Its highly public form that immediately expands your reach to a targeted audience is the primarily reason for its success … and the reason I’m writing this blog.
.
Twitter is a great way to help you achieve your marketing goals and drive website clicks or conversions. So, let’s try to understand these clicks and “retweets” and why twitter stats are relevant and important.
.
Metrics that Matter
.
These metrics matter, though how much they matter will still depend on your specific social goals.
.
  • Follower count, as well as how quickly that count is growing. Any growth is great!
  • Number of page views or visits.
  • Number of clicks, replies, mentions, shares, retweets, or reblogs, as all of them help to increase your social reach.
  • How engaged fans are with your brand: measured by number of comments, interactions, or mentions.
Every company’s Twitter following is different, and what may work for one brand may not work for another. However, Twitter provides us all with some insight into what types of content perform well.
.
Tip: adding a hashtag, photo or video to tweets makes them much more attractive to followers … with photos having the largest impact on retweets.
.
Each tweet is an opportunity to show your voice, brand, and strengthen a relationship with your followers. Increase your tweet impressions (with retweets, comments, engagements, mentions “@”, etc.) and you will likely increase your new followers. There is a direct correlation, as long as you are posting interesting and relevant content on a regular basis.
.
Tip 2: “Brands that tweet two to three times per day can typically reach an audience size that’s equal to 30% of their follower base during a given week. This indicates that Tweet consistency is a key factor when it comes to maximizing your organic reach on Twitter.”
.
You can view your twitter analytics here: https://analytics.twitter.com
.
Click here for even more resources about analytics and Google analytics’ tips, tricks, guides, plugins, hacks, new features, etc. Talk with us if you need help understanding your analytics or knowing which online marketing strategy will be best for your business, social media outreach, website, or SEO analysis project.
[tweetthis]Tip: adding a hashtag, photo or video makes tweets more attractive to followers.[/tweetthis]

Tagged With: Social Media, Blog, Using Social Media for Business, blogging, marketing strategy, Search Engine Optimization, Websites, twitter

Social media can work across multiple channels

May 05, 2015 by Peg McDermott Leave a Comment

Tagged With: Social Media, Using Social Media for Business

Grow your business using social media

May 04, 2015 by Peg McDermott Leave a Comment

A solid social media strategy is no longer a “nice to have” but a “need to have” in an overcrowded and com-petitive marketplace. When we develop an online marketing plan for our clients, we begin with a solid and integrated strategy and end with a way to measure the value of the campaign. It’s important to remember that social marketing offers some powerful marketing and lead development tools but it is only one ingredient in an overall online marketing strategy and not a magic bullet to cure all your marketing and sales woes. When integrating social media marketing into your overall marketing mix, focus on two goals: increasing brand awareness and driving more targeted leads to your sales funnel. Key elements to include in your social media mix will follow in the coming weeks.

Tagged With: Social Media, Using Social Media for Business, Social Policy

Where Business and Personal Meet in Social Media

May 03, 2015 by Peg McDermott Leave a Comment

Over the past few years, online marketing, and especially social media, has developed into a situation where there is less "businessy" talk, and more real human interaction between businesses and customers. Spouting slogans and pasting logos everywhere is no longer the best way to get customers - you have to have actual conversations with the people you are marketing to, and let them know that they're dealing with real humans, not some corporate machine.

Tagged With: Social Media, website, marketing strategy, Facebook, approach

Subscribe by email

Subscribe to Blog via RSS

RSS Feed

Search blog