Marketing-assessment

Do It Yourself SEO? Better yet, Hire a Pro

January 28, 2014 by Peg McDermott Leave a Comment

Are you the hands on type? Or are you the type who would rather hire a professional to handle tasks you are not comfortable with? When it comes to search engine optimization (SEO), many people claim to know what the are talking about. However, only a few can really step up to the plate and hit a homerun in the clutch. These people are known as SEO experts.

Tagged With: Search Engine Optimization

5 Simple yet Overlooked Content Marketing Tips

January 21, 2014 by Peg McDermott Leave a Comment

If you are trying to grow traffic to your website, it is essential to take a close look at your content marketing strategy. While there is nothing wrong with spending time and money on other SEO efforts, Google has made it clear that there is nothing more important than high quality content.

Tagged With: marketing strategy

Three Tips for Finding and Testing New Marketing Channels

January 14, 2014 by Peg McDermott Leave a Comment

Regardless of how much success you have had marketing your company in the past, there is one thing you need to remember: things can and will change in the future. For this reason, you must be prepared to find and test new marketing channels on a regular basis.

Tagged With: marketing strategy

Follow the News, Be First to the Punch, Benefit Big Time

January 10, 2014 by Peg McDermott Leave a Comment

Are you familiar with the concept of newsjacking? If you have yet to give this a try, there is no better time than now to do so.

Tagged With: blogging

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