Are You Using Google+ Hangouts for Marketing?

September 25, 2012 by Peg McDermott Leave a Comment

Hangouts are probably the most underused and misunderstood feature of Google+, and businesses who aren't using them are missing out on a powerful opportunity to connect with customers, potential customers, colleagues, and even other experts in the same niche. If you can get comfortable with using Hangouts for marketing purposes, you can turn your company's Google+ page into a very popular place, which in turn will be good for your Google ranking, as well.

Tagged With: Google+, Social Policy

How Will Changes on LinkedIn Affect Your Business?

September 18, 2012 by Peg McDermott Leave a Comment

This summer has been a busy one for the staff at LinkedIn, the business-focused social network. There has been a complete site redesign, lots of new features rolled out, and the whole thing now has a more modern feel. But how will these changes - and others on the horizon - affect how you promote your company on LinkedIn?

Tagged With: Social Media, marketing strategy, Social Policy

The Importance of Language in Social Media Marketing

September 11, 2012 by Peg McDermott Leave a Comment

Social networks, especially ones like Twitter where update lengths are limited, have frequently been blamed for a decrease in the quality of our communication. Often when chatting with friends online, we tend to abbreviate words and take a looser approach to things like grammar and punctuation. While this may not make much of a difference when using social media on a personal level, when you are using social networks for the purpose of business marketing you may want to keep a few things in mind.

Tagged With: Social Media, marketing strategy

Does Your Business Really Need Google+?

September 04, 2012 by Peg McDermott Leave a Comment

There has been a lot of debate over what, if anything, Google+ brings to the table in terms of small business marketing. Opinions tend to be highly polarized, with some saying that G+ is the absolute way forward, and others claiming that it's nothing but a lesser Facebook clone. If you're wondering whether to push forward with your G+ marketing or abandon it altogether, you should consider these four points.

Tagged With: Google+

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